Taking as a starting point Alexandra Deem’s recent book The Tradwife Revolution: An Ethnography of Trad Futurism on Social Media (Routledge), alongside Julia Marchand recent book on adolescence and Giulia Mariachiara Galiano’s research on synthetic femininity, online escapism, the conversation brings together researchers Alexandra Deem, Giulia Mariachiara Galiano, Julia Marchand and artist Luca Frati to explore the figures of the Online Girl and Tradwife. 

Moving across social media, feminist cultural studies, artistic practice, performance, and curatorial research, the discussion will reflect on how new feminine ideals shape self-representation, desire, labor, and identity across interconnected online and offline spaces.

Through Luca Frati’s practice, the conversation will also question how ideas of tradition, intimacy, spirituality, and gender can be embodied, disturbed, and reimagined.

Together, the speakers will address the paradoxes and blind spots of online femininity today: its softness and violence, its nostalgia and futurism, its visibility and disappearance.

This event was presented by Mare Karina to inaugurate Studio Venezia’s cultural programme.